Beyond the creation of your website, there are opportunities to advertise via the websites of other organizations, publications, etc. You can purchase a placement for a banner, button, or fully developed ad on many sites that are focused to your target market. This is a common occurrence on websites affiliated with a particular trade magazine. Many times you can acquire these online advertising placements when you sign a contract for a specified number of ads. At other times, you can purchase space on these sites in a way that fits your budget and need for exposure.
Web advertising can give you additional recognition in conjuction with your print ads. These graphics are routinely used prior to and during trade shows. You can also investigate the possibility of using them as a link from your supply chain partners to your website.
More and more sites are offering online advertising services. Think Google… Facebook… Pinterest… Directories… We can explore the possibilities and see what works for you.
And lets not forget about e-mail campaigns. Probably the most economical way to communicate with your target market. I can create and distribute e-mails to your contacts.
Here are a few samples: