I continue to be impressed with the willingness of the design community to share information. Links, tutorials, books, samples, templates, fonts – you name it and it can be found online. I’d like to contribute to this stash of information by making my www.delicious.com bookmarks available to anyone who browses my blog.
Delicious offers bookmarks collected by its members. The range of interests are vast. For me, you will find that my bookmarks coincide with my interest in graphic design, advertising, web design, marketing, industrial design, and the range of software used in those pursuits.
Please, feel free to browse the bookmarks. You just might find the information you need. I would also like to encourage you to add to my bookmark list via email, posting to my blog, or sharing via your delicious account.
The best thing about delicious bookmarks is that they are always available to you as long as you have access to a computer with an internet connection. I started using delicious because I wanted to have my bookmarks available to me wherever I was and on whichever computer I might be working on at the time.
Give delicious.com a try. Browse my bookmarks. I hope you find something of interest. Maybe you’ll find some answers for things that have you stumped. Enjoy!
The economy appears to be clawing its way out of the abyss. Good news on so many levels. A recent forecast explains that some of the smallest of businesses (with 4 or fewer employees) plan to increase advertising this year (via Ad-ology Marketing Forecast, http://bit.ly/dF6Z62). A smart move and one that deserves a deliberate plan, preparation, and implementation.
Working with a design professional can save you money by optimizing the chance for a successful advertising campaign. Your budget may be smaller than a Fortune 500 company, but your desired outcome from your efforts are the same. Increase brand recognition, build a relationship with your market, position your product or service amongst your competitors, and open a line of direct communication.
Regardless of how you’ve advertised in the past, you can always benefit by researching new channels to reach your market. Consult with a design professional to see if there are new media outlets or a different approach. You might be surprised at how you can expand on your advertising plan. Social media, as an example, does not always require a large sum of money to be successful. Once your have an established presence in social media you most likely will be able to administer it yourself. Websites can be designed to allow a business owner to manage its content. Email campaigns can be created and implemented via reasonably priced email marketing sites.
Bottomline: You can only benefit by consulting with a design professional. Rely on their experience and expertise. It’s okay to ask for help. In the long run the money you spend working with a professional is an investment in your brand’s future success.
Update: (via ad-ology Marketing Forecast) SMBs to Shift Resources to Social Media and Video, http://bit.ly/etOHkm
This article is based on Altimeter Group’s recent research. Worth reading…
A recent Marketing Forecast from Ad-ology, http://bit.ly/eJ6JUW, proposed the necessity to focus more on in-store pickup and shopping on the go. How true – that is something I already do. I found the recognition of this shift in a purchasing channel interesting. Not so much for the technology involved, but more for a secondary accomplishment using this method.
Let me use the Holiday season as my example. I have family living in Portland, Oregon. I live in New York. At first, I relied on standard retail outlets to purchase and send gifts to them. As time passed and I came to know the area I became familiar with the various shops located in the Portland area. Portland is a very green city. I admire that and try to live a life with sustainability in mind. Shop Local is a mantra there and one I embrace at home.
For the past few years I’ve purchased items online from stores located in the Portland area. Whenever possible I set up the shipping so that my son can go to the store to pick up the items. Don’t be afraid to ask. This year I purchased some items from a local store that I had not purchased from in the past. Before I ordered the items online I emailed the store and explained that I wanted to Shop Local. Would they accommodate my Shop Local philosophy by allowing me to have the items picked up in the store? Yes. They responded immediately and were more than happy to allow this adjustment to their standard shipping process.
Over the years I’ve purchased items such as books, clothes, kitchenware, yoga gift certificates, sporting goods, etc. This method does mean that someone has to actually travel to the store. Hardly a requirement that would dissuade me from making the online purchase. All of these purchases leave me with a sense of accomplishment – I’ve maintained my desire to Shop Local while providing gifts to my family that I know they want and enjoy.
I hope retailers get the message. Adapt to the new technology. You may be surprised at the reward for your bottom line. If promoted properly you’ll be offering a quick outlet to purchase items and promote the benefits of the Shop Local philosophy.
Update: Here’s some more stats that support the emerging use of online shopping. “eReader Owners More Likely to Shop Online,” by Shannon Bryant, http://bit.ly/i3co9p
Interesting article. Thanks to www.mediabistro.com