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Design and more…

photo by Campbell Soup Company

To commemorate the 50th anniversary of Andy Warhol’s 1962 32 Campbell’s Soup Cans piece, Campbell’s released a limited edition collection of soup cans featuring pop art labels from original Warhol artwork. It’s amazing to see a well-known product take on a new persona with the addition of some new colors and a bit of tweaking to the type.

If you’d like to read a little more about it Laughing Squid posted an article with more photos and links to check out.

 

April 26, 2012

Here are today’s links:

40 Free Abstract Bokeh Effect Backgrounds

15+ Best JQuery Scroll to Top Tutorial & Plugin With Example

30 Cool Chips Package Design (inspiration)

30 HTML5 Tutorials You Cannot Resist

Products and Packages with Fantastic Typography (inspiration)

Meet Grunt: The Build Tool for JavaScript

You never know what you’ll find. One of the links just might be the answer to your question of the day. As always, if you have a link that you think would be helpful, please pass it along. Enjoy!

April 22, 2012

Here are today’s links:

30 Awesome Examples of Free Wood Fonts

12 Fresh CSS3 Tutorials

7 Adobe Illustrator Tutorials for Everyday Work and Production

50 Beautiful Examples of Clean and Minimalist Package Designs 

15+ Free and Oven Fresh High Quality Fonts (No.4-2012)

Free Noise Texture Generator

You never know what you’ll find. One of the links just might be the answer to your question of the day. As always, if you have a link that you think would be helpful, please pass it along. Enjoy!

April 18, 2012

Here are today’s links:

30 High Quality Examples of Scratch Texture

35+ Excellent Product Packaging Design

What is a UI Kit and Why You Should Use It

30+ Fresh & Cool Photoshop Text Effect Tutorials

18 Creative & Must See Package Designs

50 Examples of Still Liquid Textures For Professionals

Dragon Brushes – Become Professional User of Photoshop

12 Free Online eBooks For Web Designers And Developers

PS Tutorials That Will Teach You To Create Realistic Objects

7 Wireframing Tools for Designers

You never know what you’ll find. One of the links just might be the answer to your question of the day. As always, if you have a link that you think would be helpful, please pass it along. Enjoy!

 

April 15, 2012

Here are today’s links:

You never know what you’ll find. One of the links just might be the answer to your question of the day. As always, if you have a link that you think would be helpful, please pass it along. Enjoy!

Colorize a Black and White Photo in Photoshop

30+ Great jQuery Calendar and Date Pickers Plugins

Bold and Justified: The Huge World of Typography (Infographic)

A Compilation of 38 Uniquely Shaped Fonts

Fresh Package Design Inspiration For Designers

photo from Soulsight/Projects page

Have you noticed the recent updates and new package designs lately? Seems like crisp, cropped and to the point design is trending. I just came across this article, Less Calories, More Crop/via Brand New, and it is a perfect example of the “less is more” concept.

As you can see, the new design continues to promote the brand’s identity, but in a more modern way. If you’ve been a fan of Miller beer prior to this redesign you surely will continue to recognize your favorite beer. For those who have not been introduced to Miller beer, this new design is a refreshing alternative to the old logo and package design.

Give both six-packs a quick glance. Which one was the easier read? The new design will easily stand out in the beer aisle. Its bold use of a cropped logo is sure to catch your eye. In a world of some very creative beer labels, I know that a giant red “Miller 64″ will get your attention.

If this new branding can gain some traction with an established audience and bring in a new dimension to their target market , I would say they’ve met a goal or two. It will be interesting to see how future ad campaigns help develop this new image.

 

 

Sept 29, 2011: New packaging for Ivory soap brands on display at Procter & Gamble's Cincinnati headquarters. (AP Photo/Tom Uhlman)

What does this brand’s evolution mean to you?

Seriously,  I’m curious – what do you think about this new packaging? Obviously, it gave me pause and that is why I’ve decided to explore it in this post. The more I think about it – more levels of consideration come to mind. Let’s reflect on a few now:

Brand Recognition

Few products have enjoyed widespread recognition as Ivory soap. It is iconic in that it represents soap in it purest and basic form. No fuss – just soap. Years of positive consumer feedback have secured Ivory soap’s place among its competitors.  As long as Ivory can continue these branding benchmarks it should expect continued success based on its marketing strategy.

With the introduction of new package design, do you think Ivory will suffer a change in brand recognition?

Package design today requires the use of color, type, and shape that will bring attention to your specific item. Anyone who walks down the aisle of a supermarket quickly sees that package design has evolved into a rainbow spectacle of products vying for your attention.  There are two ways to look at Ivory’s new packaging. In one way they have joined the masses to compete using the same media. I’m wondering though if their product would stand out from the crowd even more if it had retained it’s white (as in pure) packaging? Speaking for myself, I have often overlooked a product with a new package design simply because it was new. I was not aware of the change and my eye simply overlooked the product. Even items that I use regularly I have overlooked and assumed it was out of stock on the shelf at that time. Eventually I’d discover that it was there, right in front of my nose. Will that be the case for Ivory?

Below are some examples of how Ivory packaging has changed over time. If you’d like to see more examples they can be found on Photobucket and Google.

New packaging for Ivory soap

Demographics

Without any knowledge of the specifics of Ivory’s marketing plan, I will presume (based on my personal perspective) that the market reach is for any age group that wishes to use soap in its purest form, at a competitive price, and that is easily accessible for purchase. No bells or whistles. No fancy claims. Just soap – use it and it successfully cleans what it is applied to.

Will the new package design negatively affect a current user’s opinion of Ivory soap? Conversely, will the new package design positively entice a non-user to give it a try? Will the new colorful package bring it to the attention of a new customer base? Will the new package design imply a change in the product’s performance to both past and potential consumers? Does a change in the use of color, type, and package shape wield that much power in the minds of a consumer?

It’s a battle between “if it ain’t broke – don’t fix it” and “out with the old and in with the new”.

Economics

Let’s face it, the economy is a tough nut right now. People are more aware than ever of how far their dollar goes. I know that some pricey product lines establish their identity with the use of specific fonts and colors and the materials they use for packaging and the product itself. Things that shine give off the aura of expense. There is a certain luxury attached to the softness of fur, fine leather, cashmere, etc. We can all tell the difference in the package design of a brand name product when compared to a knock off sample or even a dollar store brand. Most likely it doesn’t have the same presentation and impact. It is in fact a step down from the originating brand.

So how will the public perceive a product that evolves from a predominantly white package to one that incorporates color? Will there be any perceived change in the brand’s value? Will there be a change in the perceived return on investment when buying Ivory soap? I  must admit I’ve never contemplated the repercussions of a change like this before. I would be interested to know if any metrics become available that give us a answer.

So what do you think?

I’m confident that hours and hours of discussion were involved in this package design change. It was accomplished by utilizing the skills of the highly acclaimed agency Wieden+Kennedy of Portland, OR. Time will tell if this new package design will enhance or detract from Ivory’s brand. I will continue to monitor my media sources for more information. If you have any thoughts on this, please feel free to share.

If you’d like to read more about the roll out of this new package design, here is a recent post on Yahoo.

 

I’ve always found it fascinating how effective it can be to simply repackage a product and generate a new response to the same item. Take a generic cereal for example and put it in a new brightly colored and illustrated box and watch it jump off the shelf as you walk down the aisle in a supermarket. I love to check out the various labels for wines and beer. Some are beautiful and inspiring. Mostly I walk away wondering who came up with the design. I always wonder if I could do work like that.

A new “Legacy” bottle is being rolled out across the country for Dr. Pepper Snapple products. What do you think – Hit? or Miss? It will be interesting to hear the feedback as the design hits the shelves.

To learn more about the bottle redesign you can check out this article in Media Bistro or read the press release introducing the design.