BoyDog Design
Design and more…

photo by Campbell Soup Company

To commemorate the 50th anniversary of Andy Warhol’s 1962 32 Campbell’s Soup Cans piece, Campbell’s released a limited edition collection of soup cans featuring pop art labels from original Warhol artwork. It’s amazing to see a well-known product take on a new persona with the addition of some new colors and a bit of tweaking to the type.

If you’d like to read a little more about it Laughing Squid posted an article with more photos and links to check out.

 

April 21, 2012

Here are today’s links:

Free Tools to Search and Identify Fonts

Latest High-Quality Free Fonts for Professional Designers

Interesting And Useful Color Scheme Generators

You never know what you’ll find. One of the links just might be the answer to your question of the day. As always, if you have a link that you think would be helpful, please pass it along. Enjoy!

April 16, 2012

Here are today’s links:

30 Fantastic Celtic Fonts for Free

When Typography Speaks Louder Than Words

A Beginner’s Guide to jQuery

Study of Font Styles and Best Uses for Each

14 Fonts to Add to Your Font Collection

30 Amazing Photoshop Tutorials That You Can’t Miss

47 Rusty Metal Textures to Download And Use In Your Designs

30+ Excellent And Useful jQuery Tutorials

All The Cheat Sheets That A Web Developer Needs

Create A Button For Your Website Using Photoshop Tutorials

Typography Design Inspiration #4 

15 Useful Infographics For Designers And Developers

20 Sources to Download Free Photoshop Patterns 

You never know what you’ll find. One of the links just might be the answer to your question of the day. As always, if you have a link that you think would be helpful, please pass it along. Enjoy! 

April 14, 2012

Here are today’s links:

You never know what you’ll find. One of the links just might be the answer to your question of the day. As always, if you have a link that you think would be helpful, please pass it along. Enjoy!

Apply Green Patterns to your Design and Feel A New Look

How to Create a High-Tech Cyborg Photo Manipulation in Photoshop

25 Vector Tutorials To Improve Your Skills

Sequence.js: The jQuery Slider Plugin with Infinite Style

15 Uncommon Sets of Metallic Texture, Pattern and Brushes for Photoshop Users

30 Beautiful Examples Of Cool Catalogue & Brochure Design

40+ Useful Free ONline Books for Web Designers

April 13, 2012

Here are today’s links:

You never know what you’ll find. One of the links just might be the answer to your question of the day. As always, if you have a link that you think would be helpful, please pass it along. Enjoy!

Huge Round Up of Free Vectors for Designers

Free 40+ Ripped and Torn Paper Textures

Tips in Designing a Functional Website Archive

Introducing StumbleUpon’s New Facebook Timeline App 

How to Create a CSS3 Dropdown Menu (Tutorial)

WOW Slider: JQuery Image Slider & Carousel

200+ Free and High Quality Smoke Brushes For Photoshop

50+ Beautiful Examples of Typography

Amazing Collection of Free Fonts

Interesting And Useful Color Scheme Generators – 25 Tools

30+ Free Photoshop Plugins For Photoshop Lovers

 

April 12, 2012

Just about every day I spend some time on my computer searching for interesting, helpful, and inspiring information related to design. I’ve been posting those links on Delicious and StumbleUpon for a while now. So many helpful links… It occurred to me that it might be useful to let you all know when I add new links to those sites. Starting today I will be posting my new links each day.

You never know what you’ll find. One of the links just might be the answer to your question of the day. As always, if you have a link that you think would be helpful, please pass it along. Enjoy!

20 Beautiful Free Fonts for Vintage and Retro Style Website Design

30 Logos of Professional Designers / Inspiration

Toying With the HTML5 System API

The Current State of HTML5 Forms

FontShop Releases Adobe PhotoShop Plugin

15 Hot & New Fonts That You Should Use

Photoshop Mastery: 25 More Techniques Every Designer Must Know

Usabilla – collect design feedback as you build a website

While I’ve know about Pinterest for some time now I never really took the time to get into it and see if it was for me. On the suggestion of a friend I spent some time on there and I have to admit it – I’m hooked.

Unlike Delicious and StumbleUpon, which I use daily, Pinterest allows me to collect information in a more visual form. And isn’t visual what graphic design is all about? It’s really amazing how your boards start to take shape. At first you aren’t quite sure what type of things to post, but you pick it up quickly. I will always be looking for anything that relates to design or that I find inspiring in some way. But… Pinterest also lets me put a bit of myself on my boards. I get to save recipes, craft projects, and whatever else hits me at the moment.

I have decided to share my Pinterest boards with you all. Take them at face value, literally. They are all pinned because something about them interested me. Me. If you see something that connects with you, repin it or leave a comment.

One last suggestion. If you are already using Pinterest or decide to finally check it out, I recommend that you click on different user’s boards and view their profile as a whole. It’s amazing how you get a feel for the person based solely on the visual impact of their pins. Some people are drawn to design and color. Others have a very muted take on what they like. From a visual standpoint, I find this fascinating.

So go check out Pinterest! See if it’s something that interests you. You can check out my boards at http://pinterest.com/gretboyd/.

As they say on the site… Happy Pinning!

 

Sept 29, 2011: New packaging for Ivory soap brands on display at Procter & Gamble's Cincinnati headquarters. (AP Photo/Tom Uhlman)

What does this brand’s evolution mean to you?

Seriously,  I’m curious – what do you think about this new packaging? Obviously, it gave me pause and that is why I’ve decided to explore it in this post. The more I think about it – more levels of consideration come to mind. Let’s reflect on a few now:

Brand Recognition

Few products have enjoyed widespread recognition as Ivory soap. It is iconic in that it represents soap in it purest and basic form. No fuss – just soap. Years of positive consumer feedback have secured Ivory soap’s place among its competitors.  As long as Ivory can continue these branding benchmarks it should expect continued success based on its marketing strategy.

With the introduction of new package design, do you think Ivory will suffer a change in brand recognition?

Package design today requires the use of color, type, and shape that will bring attention to your specific item. Anyone who walks down the aisle of a supermarket quickly sees that package design has evolved into a rainbow spectacle of products vying for your attention.  There are two ways to look at Ivory’s new packaging. In one way they have joined the masses to compete using the same media. I’m wondering though if their product would stand out from the crowd even more if it had retained it’s white (as in pure) packaging? Speaking for myself, I have often overlooked a product with a new package design simply because it was new. I was not aware of the change and my eye simply overlooked the product. Even items that I use regularly I have overlooked and assumed it was out of stock on the shelf at that time. Eventually I’d discover that it was there, right in front of my nose. Will that be the case for Ivory?

Below are some examples of how Ivory packaging has changed over time. If you’d like to see more examples they can be found on Photobucket and Google.

New packaging for Ivory soap

Demographics

Without any knowledge of the specifics of Ivory’s marketing plan, I will presume (based on my personal perspective) that the market reach is for any age group that wishes to use soap in its purest form, at a competitive price, and that is easily accessible for purchase. No bells or whistles. No fancy claims. Just soap – use it and it successfully cleans what it is applied to.

Will the new package design negatively affect a current user’s opinion of Ivory soap? Conversely, will the new package design positively entice a non-user to give it a try? Will the new colorful package bring it to the attention of a new customer base? Will the new package design imply a change in the product’s performance to both past and potential consumers? Does a change in the use of color, type, and package shape wield that much power in the minds of a consumer?

It’s a battle between “if it ain’t broke – don’t fix it” and “out with the old and in with the new”.

Economics

Let’s face it, the economy is a tough nut right now. People are more aware than ever of how far their dollar goes. I know that some pricey product lines establish their identity with the use of specific fonts and colors and the materials they use for packaging and the product itself. Things that shine give off the aura of expense. There is a certain luxury attached to the softness of fur, fine leather, cashmere, etc. We can all tell the difference in the package design of a brand name product when compared to a knock off sample or even a dollar store brand. Most likely it doesn’t have the same presentation and impact. It is in fact a step down from the originating brand.

So how will the public perceive a product that evolves from a predominantly white package to one that incorporates color? Will there be any perceived change in the brand’s value? Will there be a change in the perceived return on investment when buying Ivory soap? I  must admit I’ve never contemplated the repercussions of a change like this before. I would be interested to know if any metrics become available that give us a answer.

So what do you think?

I’m confident that hours and hours of discussion were involved in this package design change. It was accomplished by utilizing the skills of the highly acclaimed agency Wieden+Kennedy of Portland, OR. Time will tell if this new package design will enhance or detract from Ivory’s brand. I will continue to monitor my media sources for more information. If you have any thoughts on this, please feel free to share.

If you’d like to read more about the roll out of this new package design, here is a recent post on Yahoo.

Poster for documentary "Urbanized" by Gary Hustwit

I came across a post on Laughing Squid today with information about the documentary, Urbanized, by Gary Hustwit. The film is about the design of cities. An interesting topic for sure, but not what caught my attention. I was stopped dead in my tracks by the poster for the documentary (appears above).

As an avid fan of symbols I was completely drawn in by the design of this poster. It is simple and yet quite capable of speaking volumes about the documentary it advertises. Without the clutter of copy you can easily understand the many points that are focused on. Without a rainbow of colors it succinctly tells the story of the documentary as your eye moves across the poster. I don’t know who the designer is (I did post that question on Facebook and wait for an answer).

Designers know the phrase “Less Is More” and in this case – I agree.

Mexican artist Gabriel Dawe creates huge three-dimensional art installations using Gütermann thread.

 

As I browse through my emails and RSS feeds this morning I’m finding a pattern in what interests me – anything and everything that is INSPIRING. I love color. I enjoy its use and combinations and found this article very inspiring. It would be fantastic if, as a designer, we were allowed to follow our creative flow and run with color. But, alas, that opportunity rarely happens.

Immerse yourself in color and ponder all the possibilities…