BoyDog Design
Design and more…

I can’t emphasize enough the importance of continuing to enrich your knowledge base. There is always something new to learn and history to discover. I have a library of books that are an amazing resource. Here’s a list of books you might look for. Some are current, some are out of print – but you’d be surprised at the availability of books. One of my favorite places to visit when I’m in Portland, Oregon is Powell’s Books. They have an amazing floor filled with everything art related. New books and old are on the shelf. If there’s a book you just can’t live without you can put your name on their “Notify Me” list and they’ll let you know if your book comes in. That’s how I got the Paul Rand books…

I’ll add to my lists as my library grows. I have nothing to gain by recommending them to you.
I enjoy them and hope you do to – that’s all.

Graphic Design:

  • Graphic Design Time Line: A Century of Design Milestones – by Steven Heller
    and Elinor Pettit
  • Milton Glaser: Graphic Design – by Milton Glaser
  • Design Form and Chaos – by Paul Rand
  • From Lascaux to Brooklyn – by Paul Rand
  • Six Chapters in Design: Saul Bass, Ivan Chermayeff, Milton Glaser, Paul Rand,
    Ikko Tanaka, Henryk Tomaszewski  – by Philip Meggs and Philip B. Meggs
  • Design Literacy – by Steven Heller
  • Theories of Modern Art – by Herschel B. Chipp
  • Mainstreams of American Media History – by Hiley H. Ward
  • Design Since 1945: (The World of Art Series) – by Peter Dormer
  • Graphic Design: A Concise History, Second Edition (World of Art) – by Richard Hollis
  • The Thames & Hudson Dictionary of Graphic Design and Designers (World of Art) – by Alan Livingston and Isabella Livingston
  • Graphic Design: Inspirations and Innovations – by Diana Martin
  • Graphic Communications Today – by William E. Ryan and Theodore E. Conover
  • A History of Graphic Design – by Philip B. Meggs
  • Graphic Style – by Steven Heller and Seymour Chwast
  • Visual Literacy – by Judith and Richard Wilde
  • A Century of Graphic Design – by Jeremy Aynsley
  • Dictionary of Symbols – by Jean Chevalier, Alain Gheerbrant
  • Production for Graphic Designers – by Alan Pipes
  • Pantone Guide to Communicating with Color – by Leatrice Eiseman
  • Designers Guide to Color – by James Stockton
  • Color Harmony – by Hideaki Chijiiwa


  • Typographic Design – by David Brier and Kit Hinrichs
  • The Type Specimen Book – by V & M Typographical Inc.
  • Basic Typography – by James Craig
  • Type Graphics – by Margaret Richardson
  • Typography Eighteen – by Bernhardt Fudyma Design Group
  • Typeplay – by Steven Heller and Gail Anderson
  • Twentieth Century Type Designers – by Sebastian Carter

Art Movements:

  • Streamline: American Art Deco – by Steven Heller and Louise Fili
  • Dutch Moderne – by Steven Heller and Louise Fili
  • Italian Art Deco – by Steven Heller and Louise Fili
  • French Modern – by Steven Heller and Louise Fili
  • Progressive German Grapics – by Leslie Cabarga
  • Advertising Art in the Art Deco Style – by Theodore Menten
  • Popular Art Deco – by Robert Heide and John Gilman

Industrial Design:

  • Design of the 20th Century – by Charlotte and Peter Fiell
  • Industrial Design A – Z – by Charlotte and Peter Fiell
  • Industrial Design  – by Raymond Loewy


  • Creative Sparks – by Jim Krause
  • Art Is a Way of Knowing – by Pat Allen
  • No More Secondhand Art – by Peter London
  • Art & Fear – by David Bayles and Ted Orland
  • What It Is – by Lynda Barry

Annuals and Portfolio Books:

  • ALL Design Annuals – it doesn’t matter how old they are
  • The Best of the Best of Business CArd Design – by Rockport Publishers
  • The Best of the Best of Brochure Design – by Susan Raymond
  • Worldwide Identy – by Robert L. Peters
  • Color Graphics – by Karen Triedman
  • The New Big Book of Logos – by David E. Carter
  • Corporate Graphics – by Mike Quon

Psychology, Marketing, Branding, Communication, Etc:

  • The Brand Gap – by Marty Neumeier
  • Changing Minds – by Howard Gardner
  • The Blank Slate – by Steven Pinker
  • On Bullshit – by Harry G. Frankfurt
  • Verbal Judo – by George J. Thompson
  • The Tipping Point – by Malcolm Gladwell
  • blink – by Malcolm Gladwell
  • Outliers, The Story of Success – by Malcolm Gladwell
  • Social Intelligence – by Daniel Goleman
  • Unspeak – by Steven Poole
  • Gut Feelings – by Gerd Gigerenzer
  • Made to Stick – by Chip Heath and Dan Heath
  • What Sticks – by Rex Briggs and Greg Stuart
  • Everyday Survival: Why Smart People Do Stupid Things – by Laurence Gonzales
  • Understanding Human Communication – by Ronald B. Adler, George Rodman


  • Don’t forget about the huge selection of magazines to choose from.

Technical Books:

  • I have a great selection of books about every software program I use. They come in handy if you’re stumped on how to do something and help you learn quickly.