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Social Media iconsI came across a great article by Hootsuite today, 5 Reasons Why A Social Media Content Calendar is Important For Your Business. I’ve been immersed in social media since it started trending. So much so that I felt completely overwhelmed with the responsibilities involved in posting in a timely manner and where I intended the content to appear. It seemed like I was spending so much time on social media that I was neglecting some of my other responsibilities. As time went on I just gave up. Enough already!

So I’m back! I decided to get busy.

Today while browsing my Twitter feed I came across the above-mentioned article. It got me to thinking how similar the job of a traffic manager in an advertising agency is to managing social media. Honestly, I had never put the two together before. Lightbulb went off today… I’ve worked as a marketing manager and I always had a good six months schedule planned out for all of my media resources. Print, trade shows, promo items – it was all on a spreadsheet that made my life easier. I had a spreadsheet of all of my advertising – magazine, date, product, etc. So why is it I never put social media into the mix?

I’m guessing in the beginning I was so wrapped up on learning the ins and outs of social media. Finding all of the available social media apps. Organizing what goes where. Too make it even more difficult I was posting for multiple accounts. Time has passed. It’s not longer a new thing for me, or anyone else for that matter. It’s time to settle down, get organized, and start posting again.

If you have a minute or two in your day you should check out the article I came across. Very helpful.

 

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