2011 is over – history. You know without a doubt exactly what you accomplished and where your business came up short. Now is the time to examine every aspect of your 2011 marketing plan and see how you can revise it for a more profitable 2012. Please tell me you do indeed have a marketing plan. Without a plan you are relegated to shooting from the hip as your year progresses. Always reacting to circumstances instead of acting to create a response. The winning business is the one that has a plan.
Look back at 2011. What products or services offered were a hit? Which were not received well? Did you reach your target market? What media did you employ to reach your market? Were you able to measure your success? Did your particular field encounter a major change during 2011? Is the field of competitors filled with the same players or are there some new ones on the field? Were you able to achieve your goals working within your budget? Does it look like your business is stagnant? Once you’ve answered these questions you can move forward with a 2012 marketing plan.
I will agree that the process of putting together a marketing plan may seem daunting. It does take a lot of work. It forces you to be honest with yourself about your past success. It makes you face and confront areas that need improvement, a complete overhaul, or require new ideas using new media options. That’s why it can be beneficial to utilize the talents of a professional. Work with someone who knows the process and can guide you through each and every consideration as you formulate your plan. Some of you may only require a few meetings of consultation to refresh your approach and let you know what’s trending in business communication outlets. Think social media. Think mobile advertising. Others may need more in-depth assistance as you formulate target markets, demographics, media usage, budget constraints, and your particular timeline. Some of you already have marketing departments that keep your business focused toward a specific goal. That’s a wonderful advantage. Even in this circumstance it may be necessary to consult with a design professional to be sure you understand the best way to use new media and to create that media. A partnership between marketing and design should produce the most effective advertising placed in the best venue for your product or service.
Welcoming 2012 is fresh in our minds. Now is the time to work toward a profitable new year. If you’re a veteran to this marketing task then let this serve as a reminder that there’s work to be done. If you’re new to this or feel that you could use some expert advice, now is the time to pick up the phone or send out that email to a professional. The time and expense you put into this task now should prove profitable as your year progresses. Establish goals now and work to realize success. BoyDog Design can assist you with your marketing plan and the media you need produced to reach your goals.
I wish everyone a year filled with opportunity and success!