To commemorate the 50th anniversary of Andy Warhol’s 1962 32 Campbell’s Soup Cans piece, Campbell’s released a limited edition collection of soup cans featuring pop art labels from original Warhol artwork. It’s amazing to see a well-known product take on a new persona with the addition of some new colors and a bit of tweaking to the type.
If you’d like to read a little more about it Laughing Squid posted an article with more photos and links to check out.
While I’ve know about Pinterest for some time now I never really took the time to get into it and see if it was for me. On the suggestion of a friend I spent some time on there and I have to admit it – I’m hooked.
Unlike Delicious and StumbleUpon, which I use daily, Pinterest allows me to collect information in a more visual form. And isn’t visual what graphic design is all about? It’s really amazing how your boards start to take shape. At first you aren’t quite sure what type of things to post, but you pick it up quickly. I will always be looking for anything that relates to design or that I find inspiring in some way. But… Pinterest also lets me put a bit of myself on my boards. I get to save recipes, craft projects, and whatever else hits me at the moment.
I have decided to share my Pinterest boards with you all. Take them at face value, literally. They are all pinned because something about them interested me. Me. If you see something that connects with you, repin it or leave a comment.
One last suggestion. If you are already using Pinterest or decide to finally check it out, I recommend that you click on different user’s boards and view their profile as a whole. It’s amazing how you get a feel for the person based solely on the visual impact of their pins. Some people are drawn to design and color. Others have a very muted take on what they like. From a visual standpoint, I find this fascinating.
As they say on the site… Happy Pinning!
Have you noticed the recent updates and new package designs lately? Seems like crisp, cropped and to the point design is trending. I just came across this article, Less Calories, More Crop/via Brand New, and it is a perfect example of the “less is more” concept.
As you can see, the new design continues to promote the brand’s identity, but in a more modern way. If you’ve been a fan of Miller beer prior to this redesign you surely will continue to recognize your favorite beer. For those who have not been introduced to Miller beer, this new design is a refreshing alternative to the old logo and package design.
Give both six-packs a quick glance. Which one was the easier read? The new design will easily stand out in the beer aisle. Its bold use of a cropped logo is sure to catch your eye. In a world of some very creative beer labels, I know that a giant red “Miller 64” will get your attention.
If this new branding can gain some traction with an established audience and bring in a new dimension to their target market , I would say they’ve met a goal or two. It will be interesting to see how future ad campaigns help develop this new image.
What does this brand’s evolution mean to you?
Seriously, I’m curious – what do you think about this new packaging? Obviously, it gave me pause and that is why I’ve decided to explore it in this post. The more I think about it – more levels of consideration come to mind. Let’s reflect on a few now:
With the introduction of new package design, do you think Ivory will suffer a change in brand recognition?
Package design today requires the use of color, type, and shape that will bring attention to your specific item. Anyone who walks down the aisle of a supermarket quickly sees that package design has evolved into a rainbow spectacle of products vying for your attention. There are two ways to look at Ivory’s new packaging. In one way they have joined the masses to compete using the same media. I’m wondering though if their product would stand out from the crowd even more if it had retained it’s white (as in pure) packaging? Speaking for myself, I have often overlooked a product with a new package design simply because it was new. I was not aware of the change and my eye simply overlooked the product. Even items that I use regularly I have overlooked and assumed it was out of stock on the shelf at that time. Eventually I’d discover that it was there, right in front of my nose. Will that be the case for Ivory?
Without any knowledge of the specifics of Ivory’s marketing plan, I will presume (based on my personal perspective) that the market reach is for any age group that wishes to use soap in its purest form, at a competitive price, and that is easily accessible for purchase. No bells or whistles. No fancy claims. Just soap – use it and it successfully cleans what it is applied to.
Will the new package design negatively affect a current user’s opinion of Ivory soap? Conversely, will the new package design positively entice a non-user to give it a try? Will the new colorful package bring it to the attention of a new customer base? Will the new package design imply a change in the product’s performance to both past and potential consumers? Does a change in the use of color, type, and package shape wield that much power in the minds of a consumer?
Let’s face it, the economy is a tough nut right now. People are more aware than ever of how far their dollar goes. I know that some pricey product lines establish their identity with the use of specific fonts and colors and the materials they use for packaging and the product itself. Things that shine give off the aura of expense. There is a certain luxury attached to the softness of fur, fine leather, cashmere, etc. We can all tell the difference in the package design of a brand name product when compared to a knock off sample or even a dollar store brand. Most likely it doesn’t have the same presentation and impact. It is in fact a step down from the originating brand.
So how will the public perceive a product that evolves from a predominantly white package to one that incorporates color? Will there be any perceived change in the brand’s value? Will there be a change in the perceived return on investment when buying Ivory soap? I must admit I’ve never contemplated the repercussions of a change like this before. I would be interested to know if any metrics become available that give us a answer.
So what do you think?
I’m confident that hours and hours of discussion were involved in this package design change. It was accomplished by utilizing the skills of the highly acclaimed agency Wieden+Kennedy of Portland, OR. Time will tell if this new package design will enhance or detract from Ivory’s brand. I will continue to monitor my media sources for more information. If you have any thoughts on this, please feel free to share.
If you’d like to read more about the roll out of this new package design, here is a recent post on Yahoo.
I continue to be impressed with the willingness of the design community to share information. Links, tutorials, books, samples, templates, fonts – you name it and it can be found online. I’d like to contribute to this stash of information by making my www.delicious.com bookmarks available to anyone who browses my blog.
Delicious offers bookmarks collected by its members. The range of interests are vast. For me, you will find that my bookmarks coincide with my interest in graphic design, advertising, web design, marketing, industrial design, and the range of software used in those pursuits.
Please, feel free to browse the bookmarks. You just might find the information you need. I would also like to encourage you to add to my bookmark list via email, posting to my blog, or sharing via your delicious account.
The best thing about delicious bookmarks is that they are always available to you as long as you have access to a computer with an internet connection. I started using delicious because I wanted to have my bookmarks available to me wherever I was and on whichever computer I might be working on at the time.
Give delicious.com a try. Browse my bookmarks. I hope you find something of interest. Maybe you’ll find some answers for things that have you stumped. Enjoy!
I’ve always found it fascinating how effective it can be to simply repackage a product and generate a new response to the same item. Take a generic cereal for example and put it in a new brightly colored and illustrated box and watch it jump off the shelf as you walk down the aisle in a supermarket. I love to check out the various labels for wines and beer. Some are beautiful and inspiring. Mostly I walk away wondering who came up with the design. I always wonder if I could do work like that.
A new “Legacy” bottle is being rolled out across the country for Dr. Pepper Snapple products. What do you think – Hit? or Miss? It will be interesting to hear the feedback as the design hits the shelves.