BoyDog Design
Design and more…

orchid-226x300 Radiant Orchid has been chosen as the IT color for 2014. As stated in Pantone’s press release, this shade of purple has “an enchanting harmony of fuchsia, purple and pink undertones, Radiant Orchid inspires confidence and emanates great joy, love and health. It is a captivating purple, one that draws you in with its beguiling charm.”

I couldn’t be happier as this is one of my favorite colors! Let’s see how this choice influences design in the coming year.

 

While I’ve know about Pinterest for some time now I never really took the time to get into it and see if it was for me. On the suggestion of a friend I spent some time on there and I have to admit it – I’m hooked.

Unlike Delicious and StumbleUpon, which I use daily, Pinterest allows me to collect information in a more visual form. And isn’t visual what graphic design is all about? It’s really amazing how your boards start to take shape. At first you aren’t quite sure what type of things to post, but you pick it up quickly. I will always be looking for anything that relates to design or that I find inspiring in some way. But… Pinterest also lets me put a bit of myself on my boards. I get to save recipes, craft projects, and whatever else hits me at the moment.

I have decided to share my Pinterest boards with you all. Take them at face value, literally. They are all pinned because something about them interested me. Me. If you see something that connects with you, repin it or leave a comment.

One last suggestion. If you are already using Pinterest or decide to finally check it out, I recommend that you click on different user’s boards and view their profile as a whole. It’s amazing how you get a feel for the person based solely on the visual impact of their pins. Some people are drawn to design and color. Others have a very muted take on what they like. From a visual standpoint, I find this fascinating.

So go check out Pinterest! See if it’s something that interests you. You can check out my boards at http://pinterest.com/gretboyd/.

As they say on the site… Happy Pinning!


Ron Paul's "What If?" speech - Remastered

I came across this video via a Rachel Maddow post on Facebook. All politics aside – I find this video interesting. In an odd way. There is something just a little bit off with this video. Typographically, it’s a masterful design. The music adds an additional layer. The speech flows to match the ever-changing typographic design. But, there’s something here that bugs me and I can’t explain it just yet.

First off, let me give you some background information about this speech. It was given February 12, 2009 on the House Floor. The actual speech can be viewed on YouTube. As for this video, the font used is Bleeding Cowboys and the music used is Metallica’s “To Live Is To Die”.

I think I’m going to explain my immediate feelings about this video and then come back and add to this post… as I stated up front, I’m not sure how to explain what’s “off” to me yet. But in the interim I would love to hear some commentary. What do you think?

Let’s get started — As a fan of typography, this video caught my eye from the instant I clicked it on. It wasn’t the music or the speech that I was paying attention to, it was the black, white, and red type. Using a very ornate font and putting it through its paces. Using every angle. Smooth movement. Precise timing with the speech. I think I would have been totally satisfied with the typographic experience without the speech included. Just dancing type with a musical accompaniment. Oh, I think I’m hitting on something here… let me run this around in my head a bit more…

Added on top of this typographic ballet is the speech given by Ron Paul. I have no commentary to offer about its content and prefer to view the speech only as an integral part of a designed piece. Do you think the added typographic display makes it easier to understand the contents of this speech? I think I’m at a “which came first” moment. Did the speech inspire the type? Or, did the type inspire the inclusion of the speech? (Duh, I know the speech is the source for the words used, but perhaps any words would have worked as well for this typographic ballet.) When you are concentrating on the type does the content of the speech truly resonate? Do you get its full meaning? Are you able to walk away and remember the speech for its content? Right now, I’m thinking – no. I think this video works more as performance art than political ad.

In order for this video to be considered an ad it would have to be somewhat apparent who it was being marketed to. I find it difficult to come up with a singular target market that includes people who would be compelled to engage in the design, musical background, and of course, the message. Is it possible that a singular market exists for this video? More likely, the piece is an attempt to hit all the buttons at once. Something that rarely proves successful. And if it is not an ad at all then there is no concern for the message in and of itself. What matters then is the perfect balance of each design element. The result being a pleasing display of type as it dances across the screen aided by the tempo of a musical layer. If you happen to engage in parts of the message as well, that is a bonus. I would then say the main focus is to catch your attention and provoke a conversation afterwards. Just as I’m doing here…

My apologies as this is not a typical post. A bit rambling perhaps. I did warn you upfront that I have not formed my thoughts fully. I rarely come across examples like this video and would love to hear some feedback. What do you think?

 

http://www.delicious.com/BoyDogDesign

I continue to be impressed with the willingness of the design community to share information. Links, tutorials, books, samples, templates, fonts – you name it and it can be found online. I’d like to contribute to this stash of information by making my www.delicious.com bookmarks available to anyone who browses my blog.

Delicious offers bookmarks collected by its members. The range of interests are vast. For me, you will find that my bookmarks coincide with my interest in graphic design, advertising, web design, marketing, industrial design, and the range of software used in those pursuits.

Please, feel free to browse the bookmarks. You just might find the information you need. I would also like to encourage you to add to my bookmark list via email, posting to my blog, or sharing via your delicious account.

The best thing about delicious bookmarks is that they are always available to you as long as you have access to a computer with an internet connection. I started using delicious because I wanted to have my bookmarks available to me wherever I was and on whichever computer I might be working on at the time.

Give delicious.com a try. Browse my bookmarks. I hope you find something of interest. Maybe you’ll find some answers for things that have you stumped. Enjoy!

http://www.delicious.com/BoyDogDesign

I just discovered thumbtack.com and added BoyDog Design to their directory of businesses. Unlike some other online directories,  managing the information you want to post was a snap. If you’re interested in spreading the word about your product or service, list your business on www.thumbtack.com.

If you’d like, you can View BoyDog Design’s listing.

 

Good news for those of you who have struggled with the decision to add social media to your marketing mix. According to the Small Business Success Index small business adopted the use of social media at twice the rate of 2008 in 2009. These businesses are finding that social media offers them access to their market – enabling them to build their brand, engage their current customers, and attract new customers as well.

Here’s a link to useful information summarizing these finding: http://www.bit.ly/ceSbFP

It’s never too late to add social media to your marketing plan. BoyDog Design can assist you in sorting through the various social media sites, blogging options, directories, and more. Is it time to hone the social media persona of your business?

I continue to monitor the changing nature of our media. As a designer it’s important to stay on top of trends in design and production. More important – on a personal level – I try to source information about changing standards and practices. Lately I’ve pointed my attention to news – particularly the way it’s collected, processed, and distributed for public consumption. I’ve been trying to notice shifts in ethics, validity, and attachment to special interests. It’s a personal obsession at the moment…

I just came across this article by Edward Wasserman, published in The Miami Herald today. If you have any interest in who is writing the news, I recommend taking some time to read this. Form your own conclusions. Do your own research on the topic. I offer this link as another source of information.

Special interests write `news’ http://bit.ly/4sx9p7

I just came across these links and thought I’d share…

2010 Online Marketing Influencers: Trend Predictions in 140 characters by Trendsspotting http://bit.ly/876UgL

TrendsSpotting’s 2010 Consumer Trends Influencers http://bit.ly/7JPMmg

TrendsSpotting’s 2010 Social Media Influencers – Trend Predictions http://bit.ly/4OWZgV


A recent post on FishbowlNY (“FishbowlNY Readers Respond: What You’ll Pay For”, 12/29/09, http://bit.ly/6zzRMv) explores responder’s views on paying for online content. As someone who has struggled on a personal and professional level with the virtues of print versus digital sources of information I find the results of their poll in line with my own preferences. However, the more I think about this I realize that perhaps I am not evaluating the benefits and flaws of both media in a totally balanced manner.

Like most of you, I come from a predominantly print background. I learn by reading books. I acquire information about current events or areas of interest via magazines, both subscribed to and purchased based on need/want. I was educated in design and how to apply that knowledge to a print medium. Flash forward and I have had to re-educate myself to know how to utilize the vast amount of information and ideas that are readily available online. Professionally I have had to acquire the skills and knowledge that allows me to successfully navigate, filter, and utilize the tools needed to provide online content and to determine legitimate and worthy content from irrelevant fluff, spin, and misinformation.

It just occurred to me that perhaps I’ve been too swift in coming to the conclusion that I prefer receiving my information via a digital source versus a print one. I’ll use newspapers as my example. I’ve been a regular reader of newspapers. Before the advent of instant info via the web, I was happy to glean the facts about local, state, national and world news from my hometown paper. Whatever wasn’t covered in print would surely show up on the daily news on television. How simple life used to be… With the breadth of a tsunami wave online content has taken over as the main distribution channel for news. I can’t say I was adverse to the thought. I happily awaited the time when I could sit down in front of my computer and peruse the news of the day, research for information, and eventually have the ability to participate on a personal level with the addition of access to online content. At that point it seemed that the circle was complete. I could see what was going in, I could pull out what I wanted, and I could add to that circle of information at will. What a perfect setup!

Time passed and I began to realize that some of the information I was reading in the newspaper was “old news”. Why should I care to take the time to read about an event that was already covered online? How could the newspaper expand on what I thought I already knew? Little by little the articles started to shrink in size. The pages were being filled up more and more by ads for local businesses and the like. That’s perfectly o.k. if you have a need for that info, but for me, it started to look more like “fill” and less like substance. I will admit I became disinterested in the newspaper. It “didn’t get it” anymore… My days of relaxing and reading the paper were numbered.

Not to be left behind in the dust cloud of the progression to digital format I readily accepted the challenge. What I hadn’t prepared for was the volume of information at my fingertips. Literally at my fingertips. With a few key strokes I could access information from virtually anywhere in the world. I could zero in on commentary that matched my point of view. I could choose to disregard anything I deemed inappropriate, inaccurate or irrelevant to my needs. It didn’t take long to realize that I had not considered the amount of time and attention this channel of information required. Now, I had to source the media outlet I would choose to receive the latest info. Now, I had to sift through volumes of online pages and determine if I found the “facts” to be just that, factual or fiction. Now, I had to scutinize the source of information to determine who the messenger really was and did they have any particular point of view or allegiance that put a spin on their material. Of course, that scrutiny applies to printed material too. Perhaps I’m naive, but I think it’s easier to hide your true allegiances online.

At this point the flow of information appears limitless. As long as you leave the faucet open there will be a continuous flow of whatever you choose to tap into. How could this be a bad thing? In and of itself online content appears to be no detriment to society. I actually hope it develops into a trustworthy, reliable, accurate, unbiased, and predominantly positive source of information. I am in no way knocking its current and potential benefits. I do, however, wish to step back from my previous line of thought that I had to choose between print or digital – one OR the other. After more consideration I am inclined to reverse my intention to drop printed media in favor of online. Perhaps it’s too soon to jump ship. Instead I think I might paddle back to printed media if for nothing else but to balance my sources. Traditional printed media has been honed from years of service to the public to offer reliable, documented, timely, unbiased, and easily verifiable news. At least that is the presumption. Until the time comes when I can know with certainty that online content follows the same parameters in the presentation of information as print, I will continue to access whatever is offered but with a degree of increased scrutiny. Online content is our present. It is our future. Until I know it adheres to the ethical legacy of print media I think I will be splitting my attention between print and digital media. As the pendulum swings I know that eventually I will be saying goodbye to the print world I’ve come to know and respect. I hope that time doesn’t arrive too soon. Online content deserves the time required to incubate and develop into the potentially premium source of information we all hope for.

(9/15/09) Here’s a great example.

http://bit.ly/2efErI

(10/9/09) UPDATE: The promotion was a huge success – now what?  http://bit.ly/1A3OCL