Let me introduce myself, my name is Gret Boyd.
Perhaps the best way to get acquainted is to answer the
most frequently asked questions:
Where did the name BoyDog come from?
My last job was in a corporate setting. I was the Marketing Manager for a corporation which was comprised of 5 sister companies. All of the e-mail addresses consisted of Last Name, First Initial@companyname.com. My last name is Boyd. My first initial is G (Gret).
Day after day I received e-mails addressed to firstname.lastname@example.org. In my mind I kept seeing boydog – every time. When the time came to start my own business there wasn’t any doubt in my mind what it would be called — BoyDog Design.
What are your design credentials?
I was fortunate to attend the School of Visual Arts in Manhattan. I double majored in Advertising and Graphic Design and successfully completed my time there earning a Bachelor of Fine Arts Degree. My portfolio includes both advertising and graphic design samples.
I am currently a member of :
- AIGA / the professional association for design
What experience do you have?
I started out in advertising in the early 90’s as the Advertising Director for a supermarket/supercenter chain in the Hudson Valley, New York. I put together their yearly advertising plan and monitored its execution and success. While there I was responsible for the output of their weekly circular, POP signage, ROP ads in local papers, promotions, etc. It was retail 24/7.
From retail to manufacturing… I was Marketing Manager for a manufacturer of laboratory equipment for the biotech/pharmaceutical industries. The corporation’s reach was global and so my focus was on building the brand on a global level. We advertised in the US, Great Britain, Europe and Asia. Trade magazines were a staple in the media mix. Attendance at trade shows was required each year. Exhibit booths, signage, promo items as well as the regularly available collateral pieces were all part of my job. I created the in-house design department. Marketing goals were set and measured. I developed the marketing plan for the year and then overviewed its application.
Since establishing BoyDog Design I’ve completed various print, web, and social media projects. My clients have included local and national companies and organizations. I’ve also done production work for various advertising agencies.
Here’s a partial client list:
Orange County System of Care (NY)
Orange County United Way (NY)
Hudson Valley Excavation, Inc.
OHSU (Oregon Health and Science University)
Association of Genetic Technologists
BBG&G Advertising and Public Relations
Orange County Community College
Business Marketing Association of the Hudson Valley
The Byne Group
Victory Lane Auto Care
John Jacob Astor Elementary School
Shield & Cross Motorcycle Group
MaxMan Reptile Rescue
How much will this cost me?
Let me be absolutely honest with you – I don’t know right now. Without knowing the scope of the work involved I have no way of putting a price tag on my services. Quality design and effective advertising are the result of a full examination of your project’s requirements, your expectations and goals, deadline, and budget.
I would be happy to sit down with you to discuss your project with you. Once I have a reasonable feel for the job I’d be happy to work up a quote for you.
How long will it take?
There are so many variables that come into play on each project. Of course, I expect you to come to me with a deadline in mind. “I need an ad for my local paper. They tell me it’s due in ten days. Can you do that for me?” “I have a trade show in two months and I need some sort of exhibit booth. Can you help me?”
Once I know what you need and the timeframe I have to work with I’ll be able to let you know if I can help you. If you decide to work with me I will make every effort to meet your deadline. Missing a deadline is not an option…
Keep in mind that all projects are partnerships between you and me. I will do my best to have your project completed in a timely manner and I hope that you will provide me with all the information I might need to facilitate that.
Your name is Gret?
Yes, it IS Gret. Not Greg, not Bret. GRET…
— I was communicating with a woman in Portland, Oregon via e-mails about booking some ads in the newspaper there and she was confused by my name. Her reply to my e-mail included all the information I had requested regarding the ad placement along with a question of her own…
“I don’t mean to be rude, but I’ve never heard of the name Gret before. I was just wondering… Are you a man or a woman?” —
And, in case you’re wondering – I am a woman, not a man.